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9 January 2026

Switzerland can seem almost perplexingly perfect, with its polished towns, efficient transport network and pristine landscapes. Looking out across dazzling lakes, sparkling expanses of snow and flawless mountain vistas, you could be forgiven for thinking you’ve stepped into an air-brushed virtual reality experience. But rest assured, a trip to Switzerland is as glorious as it seems. Whether swooshing through snowy landscapes or paddling in summer lakes, nature-loving visitors are in for a treat here. We run through top Switzerland itinerary planning tips to get you started.
Switzerland isn’t all about the Alpine wilderness; its cities also hold plenty of appeal. Almost as spotless as its snow-dusted peaks, the streets of Geneva and Zurich are some of the most well-kept urban environments in the world.
Geneva exudes luxury and enjoys a coveted lakeside position presided over by Mont Blanc. The city quietly hums with an international crowd intent on enjoying the finer things in life. Well-groomed streets are arrayed with fine-dining restaurants, tasteful wine bars, chic boutiques, and high-end chocolate emporiums. Beyond the city center, there are some slightly grungier neighborhoods, where artists and musicians foster more of a bohemian spirit.
Squeaky clean Zurich has had a change of image in recent years and has emerged as one of the most exciting cities in Europe for culture, the arts and entertainment. There are cutting-edge galleries and museums to absorb yourself with by day, and a thriving club scene to revel in by night. With its medieval old town, gorgeous lakeside setting and manageable size, it’s very easy to fall for the charms of Zurich.
Lucerne is as pretty as a picture with a medieval center and a lovely lakeside setting. It is a small city, almost completely enveloped by glorious Alpine scenery. As such, it is often used as a base for walking vacations, hiking and sightseeing. Stroll through the old center, admiring lavishly frescoed historic buildings, then cross the river via Lucerne’s cherished 14th-century covered bridge.
The city is also home to several world-class museums and a lively classical music scene. You could comfortably fill a Switzerland itinerary by exploring Lucerne and its surrounds alone.
Dwarfed by lakes and mountains, the resort town of Interlaken is in the heart of central Switzerland’s Bernese Oberland region. This is a classic summer and winter base for experiencing Switzerland’s Alpine landscapes.
During winter, skiing and snow hiking are high on the agenda, while a summer visit offers all manner of outdoor pursuits. For those seeking thrills, there is whitewater rafting, canyoning, climbing, paragliding and bungee jumps, all with the most amazing backdrops. Alternatively, drink in the scenic views at a gentler pace on lake cruises, funicular and train rides, and spectacular walking routes.
In a land of dramatic views, the steep-sided Lauterbrunnen Valley is up there with the best of them. The little village of Lauterbrunnen comes straight out of the pages of a storybook, with its winding river, wooden chalets and church spire, all surrounded by verdant fields and sheer mountains.
Spring and summer are waterfall season here, when great plumes of water free-fall from the clifftops. In winter, take a cable car ride up high and snowshoe through drifts of crystalline snow with views of the Aletsch Glacier.
The resort towns of Grindelwald and Zermatt offer the ultimate Swiss mountain experience. For skiing in winter and hiking or climbing in summer, these are some of the most epic Alpine destinations in the world. From Zermatt, you can spy the distinctive Matterhorn Mountain looming large, while in Grindelwald, the Eiger Mountain takes center stage.
Although a Switzerland 7-day itinerary could suffice, we recommend spending longer if you can. This will allow for full immersion into your chosen season and the great outdoors. But when is the best time to plan your visit? Well, this depends on the type of vacation you’re looking for.
Switzerland has distinct seasons, and summer and winter are equally popular with travelers. For hiking, biking and lake swimming, visit Switzerland in the summer, from June to August. The winter season, from November to April, is all about enjoying the bountiful and beautiful snow-clad landscapes. Skiing, snowshoeing, and winter hiking are all joy-inducing ways of spending time outdoors.
The shoulder season months of April-May and September-October are also good for these types of outdoor pursuits, although the weather is less reliable. During April and May, the countryside is glorious, with full rivers, rushing waterfalls and Alpine blooms. October is a quiet time in Switzerland, but lovely when the weather plays nice, with golden fall days and the wine harvesting season.
Read more: Local expert tips: exploring top European gems in fall and winter
Explore more: Browse all trip ideas for Switzerland
Unless you are a winter sports enthusiast, the summer season (May to September) is ideal for enjoying Switzerland.
Don’t miss a trip through the mountains from Zurich to Lucerne and Interlaken.
There are many attractive cities in Switzerland, but Lucerne is a wonderful all-rounder.
A Switzerland itinerary in 7 days? Yes, it is doable, but it’s a shame to rush something so beautiful. We always recommend staying longer if you can, and advocate at least 10 days to two weeks for your Switzerland travel plan.
If you’re ready to start planning your tailor-made Switzerland itinerary, get in touch with our locally-based travel experts today: on the ground and eager to help, they’ll take the stress out of your trip planning, so you can focus on all the fun and excitement to come.
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