A world of sensory richness: Morocco travel tips from a local expert

To ignite your wanderlust and help bring your Morocco travel plans to life, we spoke to Hamid, one of our locally-based experts whose passion for his home country knows no depths. Here, he shares with us his top tips and the many facets he loves about this North African pearl – from the sensory riches that await on his doorstep each day, to the warmth of strangers who will always feel more like old friends.

What do you love most about your home country, Morocco?

One of the most special things about living in Morocco is the sensory richness of everyday life. From the moment you step outside, you’re greeted by the scent of fresh mint and spices from nearby souks, the distant call to prayer echoing over rooftops, and the warmth of people who genuinely take the time to exchange greetings.

The hospitality here is something truly unique—strangers welcome you like old friends, and a simple cup of tea can turn into hours of heartfelt conversation. There’s also an incredible diversity of landscapes; in just a few hours, you can travel from the bustling streets of Marrakech to the tranquil Sahara dunes or the cool, green Atlas Mountains.

For me, what makes Morocco special is how effortlessly it blends tradition with modernity. You might see artisans practicing centuries-old crafts in the medina, while just a few streets away, a stylish café buzzes with young creatives. This harmony between past and present, along with the warmth of the people, makes life here feel endlessly vibrant and inspiring.

What are Morocco’s top three highlights, in your opinion?

Morocco is a mesmerizing destination with a rich blend of history, culture, and breathtaking landscapes. While the country offers countless highlights, three stand out to me as must-visit experiences:

1. Marrakech, the enchanting Red City

Marrakech is a city that overwhelms the senses in the best possible way. From the moment you step into its labyrinthine medina, you’re greeted by a whirlwind of colors, sounds, and aromas. The beating heart of the city is Jemaa el-Fnaa, a vast square that transforms throughout the day—from a bustling marketplace in the morning to an open-air theater of storytellers, snake charmers, and food vendors by night.

Beyond the square, the city is home to stunning landmarks such as the Majorelle Garden, an artistic oasis created by French painter Jacques Majorelle and later restored by Yves Saint Laurent. Its cobalt-blue structures contrast beautifully with exotic plants, making it a haven for photographers. Additionally, the Bahia Palace and Saadian Tombs showcase the city’s opulent past with intricate tilework and stunning courtyards.

What makes Marrakech truly special is its blend of chaos and charm. A traveler will leave with a newfound appreciation for Morocco’s dynamic culture—one that seamlessly intertwines tradition with modernity.

2. The Sahara Desert: a journey into the infinite

A trip to Morocco would be incomplete without venturing into the Sahara Desert, where golden dunes stretch endlessly beneath the vast African sky. Most travelers start their desert journey from Merzouga, a gateway to the towering dunes of Erg Chebbi. Here, you can ride camels across the sand, watch the sunset paint the dunes in warm hues, and spend the night in a traditional Berber camp under a sky ablaze with stars.

The Sahara is more than just a landscape—it’s an experience of solitude, adventure, and deep cultural connection. Sitting by the fire while listening to Berber music, feeling the chill of the night after the heat of the day, and waking up to a sunrise that turns the desert into a golden sea—these are moments that leave an indelible mark on travelers.

For those seeking a sense of wonder and escape from the modern world, the Sahara offers a humbling reminder of nature’s vast beauty and the resilience of the people who call it home.

3. Chefchaouen, the Blue Pearl of Morocco

Nestled in the Rif Mountains, Chefchaouen is one of the most picturesque towns in the world, famous for its cobalt-blue streets and buildings. The town’s striking color palette is said to have been introduced by Jewish refugees in the 15th century, symbolizing spirituality and peace. Walking through its winding alleys feels almost dreamlike, as every corner offers a postcard-worthy view.

Beyond its beauty, Chefchaouen provides a tranquil retreat compared to the bustling cities of Marrakech or Fes. The air is fresh, the pace is slower, and the people are welcoming. It’s also a great base for exploring the surrounding Talassemtane National Park, where hikers can visit the stunning Akchour Waterfalls.

Travelers often leave Chefchaouen with a feeling of serenity and inspiration. It’s a place that encourages you to slow down, take in your surroundings, and appreciate the artistry of everyday life.

Read more: Take the kids to Morocco for a family vacation

What dish should food lovers absolutely factor into their Morocco travel plans?

One dish you absolutely must try is tagine. It’s not just my favorite; it’s also one of Morocco’s most iconic dishes! Tagine is both the name of the dish and the traditional clay pot in which it’s slow-cooked. It comes in many varieties, but one of the best is lamb tagine with prunes and almonds—a perfect mix of savory and sweet flavors. The dish typically includes tender lamb (or beef), onions, prunes, almonds, cinnamon, saffron, and ginger, all simmered to perfection. The slow cooking allows the flavors to blend beautifully, creating a rich, aromatic meal.

Read more: A foodie exploration of Morocco

What’s one piece of advice you would give someone visiting your country?

One piece of advice would be to spend time in a traditional Moroccan riad—especially in cities like Marrakech or Fes. A riad is a traditional Moroccan house with an interior courtyard, often featuring intricate tilework, fountains, and lush greenery. Staying in one offers an authentic and intimate experience of Moroccan hospitality, far beyond what a standard hotel can provide. Plus, you’ll likely be treated to home-made mint tea, another cultural staple!

Read more: Top things to do in Morocco

When is the best time to visit Morocco?

The best time to visit Morocco depends on the experience you’re looking for. Generally, spring (March to May) and fall (September to November) offer the most pleasant weather, with mild temperatures and fewer crowds compared to peak summer months.

Morocco has become increasingly popular, especially in places like Marrakech, Fes, and Chefchaouen. To avoid peak crowds:

• Visit in the shoulder seasons (late winter or early summer): December to February can be cooler but offer fewer tourists, except around vacation periods.
• Explore alternative destinations: Instead of Marrakech, try Taroudant, known as the “Little Marrakech”. For a less crowded coastal escape, consider Mirleft over Essaouira. Instead of Chefchaouen, visit Azilal or Ifrane, which have unique landscapes and traditional charm.

Make it happen

Get in touch with our local experts to start planning a Morocco travel adventure overflowing with authentic experiences. They know the ins and outs of their home country like the back of their hand, so you’re guaranteed a trip that you’ll remember for a lifetime.