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Saying thank you to our amazing key workers



Clapping our key workers (“essential workers” in the USA) in the streets has been a feature of the Covid-19 pandemic. As a public and collective display of thanks it has been heartwarming to see (and hear). My children – 3, 7 and 9 years old – have run outside the house at the first audible clap-like sound each Thursday evening, enjoying being part of a collective ritual, and perhaps unconsciously taking in its significance and strangeness. I am quite sure, in years to come, it will be a key moment in their memories of childhood.

It is worth recalling what exactly we are clapping for: we are thanking people who worked throughout the pandemic, at risk to themselves – sometimes severe – to protect and preserve lives and to ensure life could continue more or less normally. That is no small feat.


Key workers have come in all guises – nurses, doctors, cleaners and porters in our hospitals; delivery drivers, shelf-stackers and cashiers in the supermarkets; police, military and security workers; central government administrators; energy sector workers keeping the lights on; journalists telling us what’s happening and why – and many more besides. The applause has been for all of them. 


As the act of clapping in the streets subsides with the pandemic, we would like to preserve the sentiment behind it. We are a travel company – the most obvious thing we can do is give our key workers something to look forward to: a discounted holiday. For all of you on the front line we will deduct 10% from the cost of any new booking for the rest of 2020. You can see more details here.

Even though you cannot hear it, the applause continues.

Best wishes,




Header photo by David Dixon: https://www.geograph.org.uk/photo/6450395.

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